Launch New Learner Experiences in Weeks, Not Months, on the Salesforce Platform

Transform higher education with unified, extensible platforms that power every interaction from first click to lifelong engagement.

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The Shift to Lifelong Learner Relationships

Higher education is shifting from one-time enrollment to lifelong learner relationships. To keep up, institutions need more than a student system and a website: they need a unified, extensible platform that can power every interaction, from first click to lifelong engagement.

That's exactly what the Salesforce platform delivers.

Education Cloud is Salesforce's industry cloud for education, a deeply unified CRM and next-gen SIS capability set built natively on the Salesforce platform. It brings prospects, applicants, students, faculty, staff, and alumni onto a single data foundation so institutions can deliver personalized experiences at scale while lowering the total cost of ownership.

The Complete Salesforce Ecosystem for Education

  • Deeply unified CRM and next-gen SIS capability set built natively on the Salesforce platform, bringing prospects, applicants, students, faculty, staff, and alumni onto a single data foundation.

  • Growth and Advanced editions extend that same platform with modern, Al-powered commerce capabilities with catalogs, storefronts, carts, orders, and payments, all designed to launch quickly and scale with new revenue streams.

  • Orchestrate individualized journeys across email, SMS, and web—a single engagement layer for recruitment, yield, retention, and alumni giving, all powered by unified data and AI-driven next best actions.

  • The next generation of analytics, combining Tableau's visual exploration with native Salesforce trust, governance, and performance for proactive, deeper insight across the learner lifecycle.

All of this lives on the core Salesforce platform. That means one security model, one upgrade path, one metadata-driven architecture, and an innovation roadmap that continues to accelerate with Al, automation, and Data 360 at the center.

Leveraging Commerce Cloud to Quickly Offer Non-Credit, Non-Degree, and Online For-Credit Offerings

Institutions are under pressure to stand up new offerings, fast:

  • Non-credit and professional education

  • Certificates and micro-credentials

  • Bootcamps and short courses

  • Fully online, for-credit programs

  • Employer-sponsored or B2B cohort offerings

ElevateActual uses Commerce Cloud Growth or Advanced as the digital "front door" for these programs, tightly integrated with Education Cloud and Marketing Cloud, all on Salesforce.

A Modern Catalog for Modern Learners

With Commerce Cloud on the Salesforce platform, your offerings are treated like products in a modern storefront:

End-to-End, Connected Enrollment Journeys

Because Commerce Cloud, Education Cloud, and Marketing Cloud are all on the Salesforce platform, you get a truly connected enrollment journey:

    • Prospects find a course or program via a targeted campaign.

    • Marketing Cloud personalizes landing pages and messaging based on interests, prior engagement, and segment.

    • Learners browse rich product pages (course descriptions, faculty bios, outcomes, schedule, prerequisites).

    • Commerce Cloud handles cart, checkout, payment, and order confirmation using a consumer-grade, modern experience.

    • Enrollment data flows into Education
      Cloud, linking the order to the learner's CRM record, program of study, and success team.

    • Downstream integrations can trigger LMS
      provisioning and identity creation.

    • Marketing Cloud journeys send pre-course reminders, in-course nudges, and post-course surveys.

    • Advisors and program teams see real-time engagement and support history inside Education Cloud.

    • Tableau Next brings together learner, commerce, and engagement data to surface which programs are growing, which cohorts are at risk, and where there is demand for new offerings.

A “Six-Week to Live” Approach

ElevateActual has refined an implementation playbook that gets institutions to a live, production storefront in as little as six weeks for non-credit, non-degree, or pilot online offerings. While timelines may vary by institution, our standard pattern looks like:

    • Confirm business objectives, target programs, and KPls.

    • Stand up core Salesforce environments and provision Education Cloud and
      Commerce Cloud Growth/Advanced.

    • Define the data model and mapping between learner records, programs, orders, and payments.

    • Configure the initial storefront (branding, categories, product models, pricing).

    • Connect Education Cloud for learner profiles and program structures.

    • Set up key Marketing Cloud journeys for confirmation, reminders, and re-engagement.

    • Run end-to-end enrollment scenarios across target programs.

    • Optimize page flows, messaging, and checkout friction points.

    • Validate analytics pipelines into Tableau Next dashboards.

    • Launch an initial set of offerings to external audiences.

    • Monitor adoption and performance in Tableau Next, iterating content and journeys based on real-time insight.

This rapid-launch approach lets you validate demand, generate revenue, and prove value quickly while building on a foundation that can support full degree programs, lifelong learning initiatives, and enterprise-scale transformation.